The story behind the logo

1996, back when I started making boards, the dark days of the thruster were at their peak. As someone interested in longboarding, not only was it nearly impossible to find a board over 7 feet, but even if you did, you were viewed as some kind of freak, expected to surf at obscure out of the way spots away from the frantic ass wigglers.

As someone who grew up inland and had come to surfing relatively late (20) I hadnt been indoctrinated into the southern California shortboard cult and just wanted to follow the path of my heros from the glory days of years past. Men like George Downing, Dale Velzy, Greg Noll, and Hobie Alter. I would see the stories of simpler times. People camping along the California coast, living off the sea, building their own boards and basically, unbeknownst to them, creating what is now the surfing lifestyle. 

Once I decided that I was going to create my own brand of surfboards, It was only right to look to my heros for inspiration.